Manchester Veg People is a co-op of local organic growers and buyers who are working together to help develop a new model for the local food supply chain in Manchester. Having more storage space and their own van means the co-op will be able to supply more pubs, restaurants, canteens and hopefully schools across Greater Manchester and in turn grow more local farmers by paying them a living wage.
They set up their campaign on Crowdfunder, an online platform that allows charities to create a time-limited fundraising campaign for a particular project and ask people to donate to it. Charities can offer ‘rewards’ for different levels of donation to help encourage people to give. If you don’t hit your full target, the money is returned to the donors.